Transform your online presence into a Lead Generating Machine
Contrary to popular belief, email marketing is not dead. In fact, 356 billion emails are sent and received every single day, and this number is expected to keep growing.
Email marketing is the use of email to promote products or services while developing relationships with potential customers or clients. It is essentially done electronically instead of through the postal service.
As only 30% of companies keep in mind the regional preferences of their customers during content creation, there is obviously a need to spread awareness about localization.
But email is equally relevant around the world, and across demographics: students need it to communicate with their teachers, most of the workforce need to have an email account for work-related reasons, and some people still use email to communicate with their family and friends.
Email marketing can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers. Marketing emails may also seek to share a general message on the company's behalf, such as in the wake of a natural disaster or company updates.
How Email Marketing Works.
A regular newsletter is a simple and effective way to send updates about your company, upcoming events, and special offers.
Email marketing allows you to target particular groups of customers or even specific individuals. Offering individual customers special birthday deals on merchandise or services is one way to do this.
A restaurant, for instance, might send an email to customers on their birthdays offering 50% off an entree. This kind of personalization helps a business develop and maintain a relationship with a customer and that can lead to increased sales and customer loyalty.
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